Diane Penny was born the
third of eight children to her father; a pastor and self-employed brick mason and her
mother; a missionary and stay-at-home mom. Although her father didn’t have a high school
education, he was able to support a family of ten with his own business. Diane was
inspired by her father’s hard work, which led to her interest in business.
After graduating from
high school she studied business management with an emphasis in human resource management. In her early days in the workforce she served in administrative support roles in public and private industries.
During this time she received awards for excellent customer service,
excellent work ethic, patriotic service, and professionalism. These roles equipped her
with the skills necessary to contribute to the effective operation of
professional office environments.
Diane also established
an online affiliate marketing business, and is a member of the board of
directors of a nonprofit organization that provides workforce development
programs and other services to low-income communities. Her education and experience
equipped her with the acumen for business.
Although she gained
valuable work experience in all of her roles, Diane experienced a greater level
of satisfaction when those roles required her to work with technology.
She enjoyed the challenge of activities that required her to apply her keen eye
for detail. She especially enjoyed working with databases and updating website
content.
In 2014, Diane enrolled in a Web Design program at The Art Institute of Pittsburgh where she excelled in her studies, and more importantly, she enjoyed what
she was learning. Diane was at the top of her class in her studies and received a Diploma in Web Design. Diane re-enrolled to pursue and Associates degree in Web Design and Interactive Media where she and maintained a standing on the Dean's list throughout her studies. Diane earned an Associate of Science degree in Web Design and Interactive media and graduated with a 3.92 GPA. Diane continues to enjoy her new career field and often says that she
discovered her inner geek.
In 2014, Diane began offering freelance Web and graphic design services to
those seeking to establish or update their brand. She provides her clients
with business solutions that reflect the message of their brand. She gets to
know her clients, and maintains a professional relationship throughout their
business development. She offeres clients practical business solutions to
achieve their business objectives.
A very important part of
Diane’s services to her clients is to establish and/or increase brand
visibility. Some of the ways that this is accomplished is by sharing blog posts
like this on at least eight major social networking platforms. Prepare press releases which will be shared on at least three public relations platforms. Client business news and events will also be distributed through subscriptions to email newsletter RSS feeds. The
distribution of client content through these channels creates visibility for the
brand and drives traffic to the website.
Like this blog post,
sharing your own story is a great way to build your brand. Potential clients
are just as interested in who you are, as they are in what you can do for them.
So, don't be shy about sharing some background information. However, for
obvious reasons, use caution when sharing personal information online.
Thank you for taking the time to read this article. Please share your comments or questions in the comments section below. We would love to hear from you.
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