Quickly Set Up a RSS MailChimp Campaign

Quickly Set Up a RSS MailChimp Campaign

In my last article titled, “Easily Engage with Subscribers Using MailChimp,” we installed a MailChimp list-subscribe form on the WordPress website. As promised, this article will cover setting up a RSS MailChimp campaign so that users that subscribe to the MailChimp list will receive a RSS feed every time you post to your blog.

As mention in my previous article, the process for setting up MailChimp on a WordPress website involves: Step One - Setup of a MailChimp account; Step Two - Setup of a RSS-driven MailChimp campaign; and Step Three - Connecting the MailChimp account to the WordPress website. This article will cover Step Two - Setup of a RSS-driven MailChimp campaign. The next MailChimp article will cover Step Three.

Set Up a RSS MailChimp Campaign

Let’s get started by logging into the MailChimp account and using the following instructions as a guide to set up the MailChimp RSS feed.

1.From the MailChimp Dashboard select “Create New Campaign.”

2.Select “RSS-Driven Campaign,” then click “Select.”

3.Input your RSS feed URL (Refer to my article titled, “Google FeedBurner in WordPress Made Easy.”) .

·         Example URL: http://feeds.feedburner.com/yourdomainname (without the .com extension)

4.Select when the content is to be sent, then click “Next.”

·         It is recommended to select “Every Day” to automatically send emails when you post to the blog.

5.Select which list the email will be connected to, then click “Next.”

6.At this point you should give the campaign a name, make changes if necessary or select other options, then click “Next.”

·         Example Name: My Blog Name

7.Next, select a template (If you’re new at this, it is recommended to start with a simple one-column template).

8.Customize your email.

9.In the content area select “RSS Item” template and drag and drop into place.

10.Then, click “Save” to save the template. 

Congratulations! You have set up a RSS MailChimp campaign. In my next article we will cover connecting the MailChimp account to the WordPress website so that changes made on the MailChimp account can be updated on the WordPress Dashboard. This is beneficial because it eliminates the need to switch back and forth from MailChimp to WordPress.

Thank you for taking the time to read this article. If you have any comments or questions, please feel free to use the comments section below. We’d love to hear from you.

Diane Penny is a full-stack Web designer, author, content creator, and social media specialist. 

Image Citation:

Email-3249062_640. Ribkhan. Pixabay.com. Web. 29 Sept. 2018.